Influencer Marketing Series: How Mum Shoppers view Influencer Marketing and ways to make or break a sale. Interview with Michelle

Many of us assume that TikTok is an entertainment platform exclusively for funny videos aimed at Gen Z, and Mum-centric brands will often think ‘why bother?’ The latest Mumpower research shows that more than 70% of Mums follow brands on social media, and this...

Educator, author and content creator Zoe George is no stranger to social media. Her popular blog as ‘The Subtle Mummy’ and presence on Facebook, Instagram and TikTok have garnered a loyal community, largely made up of Mums just like Zoe, that are genuinely interested...

Small business can often be flexible and take risks on new platforms that other brands, both large and small can learn from. As social media ages, so too does its audience and Mum-centric brands need to decide - should you future-proof your business and invest your...

Given Mums spend more time online than any other medium, we know that it’s Mum Influencers who are at the frontline and have their finger on the pulse of what Mums want, as well as why and how they buy. In part 2 of the Influencer Marketing series, we talk to Mum...

How would you like to speak with one of the most senior marketers for a global market leading brand, who has worked in every aspect of influencer marketing and for them to give you all the latest hacks and proven strategies you too can use, to get the best results?...