Influencer Marketing Series: How Mum Shoppers view Influencer Marketing and ways to make or break a sale. Interview with Michelle

22 Jul 2022

So often we turn to brands and influencers to find out ways to generate more ROI from Mum Influencer Marketing, but how often do you speak to a follower to get their take? Today we speak to a Mumpower Shopper to find out exactly how consumers view collabs, where brands and influencers go wrong and what it takes to truly move her to buy. You don’t miss this part 3/3 series finale!

Christie Nicholas

I lead mum-centric brands to next-level brilliance with foresight, insight & dynamism

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