I fast track growth for people and brands

As Australia’s longest-standing authority in mum marketing, I work with brands to build relevance, trust and commercial momentum with the world’s most influential consumer, mothers.

Alongside this, I support high-performing women and senior leaders to redefine success on their own terms, aligning ambition, impact and longevity without burnout.

Entrepreneur, Speaker, Matriach

As Founder and CEO of the award-winning agency Mumpower, I’ve spent more than two decades working alongside Australia’s leading brands. Not just to understand how mothers think, choose and buy, but to design and deliver the marketing strategies that drive measurable growth.

Mums are not just influential — they are commercially decisive. Their buying power shapes categories, brands and growth trajectories. Through proprietary insights, deep market access and hands-on execution at scale, I’ve helped brands translate understanding into action, optimising relevance, trust and momentum in highly competitive markets. I now share these learnings through boardroom advisory, keynote speaking and our podcast.

Building my own business and working closely with hundreds of leaders along the way made one truth impossible to ignore: success is capped when the leader is out of alignment. When ambition comes at a personal cost, the consequences show up everywhere; decision-making, culture, health, relationships and long-term commercial outcomes. Today, I bring both strategic clarity and lived leadership experience into rooms where the stakes are high and the cost of misalignment is real.

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Proud Guest speaker

Ready to fast track your growth?

Over the past 20 years, I’ve partnered with some of Australia’s most recognised household brands to accelerate growth by understanding and responding to the commercial power of mums. My talks deliver clear, current insight into what’s shaping buying behaviour now, and how brands can move faster with confidence and focus.

Alongside this, I bring a leadership lens shaped by real-world experience at scale — one that surfaces the personal cost that often sits behind high performance. Whether I’m speaking through a mum-marketing or executive leadership perspective, audiences gain clarity on what’s holding them back from operating in alignment, and what needs to shift to achieve success that is meaningful, sustainable and, importantly, enjoyable.
If you’re ready to grow faster, with intent and alignment Let’s connect

My signature talks

Bugg Media Toy Expo Supercharge Mum Marketing

Supercharge your Mum Marketing

Executive Leadership Mastermind

From Breakdown to Breakthrough

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What I bring to the stage

Christie’s passion and commitment for supporting brands is due to her extensive experience. She knows just how critical it is to adapt to the needs of mothers as the world changes. Christie demonstrates an ability to lead brands with innovative and relevant ways to engage with Mums everchanging needs; Christie regularly supports our members by sharing knowledge that advance their growth.

I just attended your webinar on ‘Australia Mum Shoppers’ and I wanted to thank you for your presentation! Your presentation was very well structured and extremely insightful. You left me with a lot of food for thought on improvements that can be made to help reach Australian mum shoppers.

I’ve been reflecting over my business’s growth and development over the last 3 years and I’ve got to let you know that the exposure, connection, support and encouragement we had from you has grown our business 5 fold in 18 months. Our investment with you was a pivotable moment of faith that paid off in sales, exposure, education for us and confidence.

Christie Nicholas really hit the mark with her session on the power of mums as brand influencers. Attendees found her insights incredibly valuable for their marketing, and it’s easy to see why. She breaks down the data in a way that just makes sense, showing exactly how brands can tap into this dynamic market. Practical, engaging, and full of lightbulb moments—this was a must-hear session for anyone looking to connect with their audience in a meaningful way.

I have known Christie Nicholas for over 15 years now. As she has built her business Mumpower she has experienced great learnings and now is a market leader in her space. She recently partnered with Bugg Media for our annual Industry Breakfast at the Australian Toy and Licensing Show. Christie has become a very accomplished speaker and takes great pride both in her appearance, material preparation and delivery. Her recent case study was excellent. She is an ideal speaker option for Industry events.