Influencer Marketing Series: Unpacking Mum-Influencer Marketing Growth Opportunities for Brands with Russell Hobbs Marketer Dean Hammerton.

Many of us assume that TikTok is an entertainment platform exclusively for funny videos aimed at Gen Z, and Mum-centric brands will often think ‘why bother?’ The latest Mumpower research shows that more than 70% of Mums follow brands on social media, and this...

Educator, author and content creator Zoe George is no stranger to social media. Her popular blog as ‘The Subtle Mummy’ and presence on Facebook, Instagram and TikTok have garnered a loyal community, largely made up of Mums just like Zoe, that are genuinely interested...

Small business can often be flexible and take risks on new platforms that other brands, both large and small can learn from. As social media ages, so too does its audience and Mum-centric brands need to decide - should you future-proof your business and invest your...

So often we turn to brands and influencers to find out ways to generate more ROI from Mum Influencer Marketing, but how often do you speak to a follower to get their take? Today we speak to a Mumpower Shopper to find out exactly how consumers view collabs, where...

Given Mums spend more time online than any other medium, we know that it’s Mum Influencers who are at the frontline and have their finger on the pulse of what Mums want, as well as why and how they buy. In part 2 of the Influencer Marketing series, we talk to Mum...