Mastering TikTok with the Mum Shopper in mind

11 Jan 2023

Many of us assume that TikTok is an entertainment platform exclusively for funny videos aimed at Gen Z, and Mum-centric brands will often think ‘why bother?’ The latest Mumpower research shows that more than 70% of Mums follow brands on social media, and this Millennial Mum is here to tell us exactly when, why and how she uses TikTok and whether there is space for brands on this rapidly changing platform. The answers may surprise you.

Christie Nicholas

I lead mum-centric brands to next-level brilliance with foresight, insight & dynamism

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