Building Relationships with Mums in Business with Mums & Co Executive Director, Carrie Kwan

17 Jan 2026

Mums are not all the same. There’s power and profit in segmenting the market and speaking to Mums in meaningful ways by understanding different Mum avatars. In this special episode we speak to Co-Founder of Mums & Co Carrie Kwan, to explore the commercial potential for brands to build relationships with Mums in business. Learning what defines them, their purchasing behaviour and the role they play in a brand’s success.

Christie Nicholas

I lead mum-centric brands to next-level brilliance with foresight, insight & dynamism

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