Mastering Market Research to connect with Mums

17 Jan 2026

Our next chat about market research is with the end customer – the Mum Shopper.
Alyise has been a member of the Mumpower network for many years and has participated in countless research projects for many different brands. You will walk away with some easy and obvious approaches to market research, from the methods to take, how to use it, where and when to display it and how to get
people to notice your commitment to listening to the customer. Discover the best ways you can use market research to get more Mums to know, love and trust your brand.

Christie Nicholas

I lead mum-centric brands to next-level brilliance with foresight, insight & dynamism

Let’s Connect
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How Williams Shoes Earns Loyalty that Lasts Generations

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Why ENJO Put Mums at the Centre of Its Brand Revival

In this episode, ENJO Australia CEO Barb de Corti shares how a deeply personal journey sparked a chemical-free cleaning revolution — and how rediscovering today’s mums helped her revitalise a legacy brand. Whether you’re in FMCG, retail or wellness, this episode is...

How BIG W is Evolving to Win the Hearts of Aussie Mums

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Insights into Mums Buying Journey 2024.

Unlocking revenue and increasing market share is exactly what we do at Mumpower. And how we have been able to do this for hundreds of brands since 2009 is by creating and implementing growth marketing solutions, all based on current data insights into how, what and...