Mastering Customer Product Reviews with Karen Bowen from Sleep Corp

17 Jan 2026

Product reviews will make or break your sales – fact. But how can you find raving fans of your products, get them to leave genuine reviews in the right place, respond to critical reviews and use them to better your brand? It’s time to turn our attention to a company that has spent many years tapping into consumer reviews. Hear from Karen Bowen, Marketing Manager at Sleep Corp, who saw quickly how social media and the shift to online sales turned what was originally a ‘nice to have’ (customer feedback) into an essential marketing tool to build brand reputation and trust – and the results speak for themselves.

Christie Nicholas

I lead mum-centric brands to next-level brilliance with foresight, insight & dynamism

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