Mastering your Mum-Shopper Product Reviews

17 Jan 2026

We know that Mums turn to other Mums for information on a product more than any other source, and at a time where the economy is uncertain and how she spends her money is more considered, it’s never been more important to put your product front of mind of this powerful consumer group. We talk to Jacqui to find out where and why she leaves reviews, what she looks for in a review when on the path to purchase and whether negative reviews have an affect on her final decision. The answers may surprise you!

Christie Nicholas

I lead mum-centric brands to next-level brilliance with foresight, insight & dynamism

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