@our_divine_darlings came about when Lucy and her wife Amy began documenting their fertility journey, and in 5 years their content & followers have grown and diversified with engaging and highly-relatable activities of their now family of four. Lucy is selective with the brands and products she chooses to collaborate with and review, and as such has built a trusted network of relationships with brands and her audience. In this episode you will discover clever ways you can work with Influencers to ensure genuine product reviews reach a mass market.
How Williams Shoes Earns Loyalty that Lasts Generations
Christie Nicholas chats with Nic Hobley, General Manager of Williams, the iconic Australianshoe retailer with over 160 years of history. Discover how Williams has kept its brand relevant across generations by putting mums at the centre of its marketing strategy. Nick...


