by Christie Nicholas | Jan 17, 2026 | Podcast
Christie Nicholas chats with Nic Hobley, General Manager of Williams, the iconic Australianshoe retailer with over 160 years of history. Discover how Williams has kept its brand relevant across generations by putting mums at the centre of its marketing strategy. Nick...
by Christie Nicholas | Jan 17, 2026 | Podcast
In this episode, ENJO Australia CEO Barb de Corti shares how a deeply personal journey sparked a chemical-free cleaning revolution — and how rediscovering today’s mums helped her revitalise a legacy brand. Whether you’re in FMCG, retail or wellness, this episode is...
by Christie Nicholas | Jan 17, 2026 | Podcast
In this inspiring episode, we talk to Jen Harwood, founder of Happy Hair Brush, about how she built a cult favourite brand by putting mums at the centre of every decision — from product development to marketing. What you’ll learn: The secret to turning customer pain...
by Christie Nicholas | Jan 17, 2026 | Podcast
In our season opener, we sit down with Sally McLean, Head of Social at BIG W, to find out how one of Australia’s most loved retailers is keeping pace with modern mums — and winning their loyalty along the way. Sally reveals: How BIG W’s social strategy shifted from...
by Christie Nicholas | Jan 17, 2026 | Podcast
Unlocking revenue and increasing market share is exactly what we do at Mumpower. And how we have been able to do this for hundreds of brands since 2009 is by creating and implementing growth marketing solutions, all based on current data insights into how, what and...
by Christie Nicholas | Jan 17, 2026 | Podcast
Mums are not all the same. There’s power and profit in segmenting the market and speaking to Mums in meaningful ways by understanding different Mum avatars. In this special episode we speak to Co-Founder of Mums & Co Carrie Kwan, to explore the commercial...
