by Christie Nicholas | Jan 11, 2023 | Podcast
Small business can often be flexible and take risks on new platforms that other brands, both large and small can learn from. As social media ages, so too does its audience and Mum-centric brands need to decide – should you future-proof your business and invest...
by Christie Nicholas | Nov 13, 2022 | Uncategorized
In my late teens I worked for a former actress turned theatre producer. (My first job with her was to dress up as the Ovaltine mascot and sample products for a sponsorship collab) She was so frustrated at the lack of quality lead acting roles available for her and...
by Christie Nicholas | Oct 10, 2022 | Uncategorized
I’m a massive supporter of the underdog, and any real life stories about ‘the tortoise and the hare’. I find these people motivating and their journey is a reminder that power always comes from within. An entrepreneur, who in my opinion fits this description who has...
by Christie Nicholas | Jul 22, 2022 | Podcast
So often we turn to brands and influencers to find out ways to generate more ROI from Mum Influencer Marketing, but how often do you speak to a follower to get their take? Today we speak to a Mumpower Shopper to find out exactly how consumers view collabs, where...
by Christie Nicholas | Jul 22, 2022 | Podcast
Given Mums spend more time online than any other medium, we know that it’s Mum Influencers who are at the frontline and have their finger on the pulse of what Mums want, as well as why and how they buy. In part 2 of the Influencer Marketing series, we talk to Mum...
